Healthcare company Bupa has launched a new brand campaign, redefining the meaning of health and wellness for the modern age.‘This is Health’, created for Bupa by MullenLowe Group, taps into a range of real human experiences to demonstrate how health needs have evolved.
The upbeat 60” TV advert tells powerful individual stories, demonstrating that in 2022 health looks and feels different to every individual.
The fresh approach showcases everyday health concerns through different life stages that are often outside of the bigger health stories dominating the media. From neurodiversity to joint conditions, mental health to menopause, this campaign spotlights the diversity of needs and the role of expert and accessible healthcare in enabling every individual to enjoy a life of better health and wellbeing.