'The Neighbour' is a fresh and irreverent campaign from LOLA MullenLowe that brings a steamy twist to everyday showering.
With its offbeat charm and unexpected humour, it captures attention from the first frame and keeps it all the way through—perfectly reflecting the bold spirit of the Axe.
Beyond the laughs, the campaign delivers a clear and confident message: this scent doesn’t stay put—it travels. It’s bold, magnetic, and unexpected, just like the story itself. With its playful energy and memorable twist, the spot turns a simple shower into an irresistible encounter, leaving viewers with one clear takeaway—this gel leaves an impression that lingers long after the water’s gone.