Lynx and LOLA MullenLowe prove the Power of Fragrance reaches the most unexpected places. Yes, even down there, guys could use a little extra help.
That’s why Lynx launched a fragrance especially designed for intimate areas—because smelling good should never have limits. Partnering once again with LOLA MullenLowe and director Lionel Goldstein, the brand rolled out a disruptive series of 10-second micro-ads—snackable, high-impact content designed to hit hard, fast, and everywhere. These ultra-short spots blend entertainment with bold messaging, ensuring Lynx’s signature humour stays front and centre.
