CIF

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In the wake of the devastating floods in Valencia, cherished possessions—like a mother’s sewing machine, a grandfather’s chessboard, and a beloved typewriter—were swept away or left damaged. These objects, though ordinary to some, held years of personal history and emotional value for the families who owned them.

As the community came together to recover what was lost, CIF and LOLA MullenLowe joined the effort—not just to clean, but to restore. With care and intention, they helped revive these treasured items, turning them into powerful symbols of resilience and the emotional power of cleanliness.

Credits:

Lead Agency: LOLA MullenLowe Executive Creative Director: Tomás Ostiglia Creative Directors: Jorge Zacher, Dante Zamboni Head of Art: Juan Sebastián Moreno Copywriter: Lucía Villalva Art Director: Corina Martínez Managing Director: Tom Elliston Account Director: Bárbara de la Plaza Account Supervisor: Pablo López-Tafall Head of Planning: Camilla Facin Planning manager: Bruno Yanagui Head of Production: Felipe Calviño Producer: Jorge Saade Producer: Abril Ostiglia