The #StripesFitCheck campaign by Scoliosis Philippines and MullenLowe TREYNA turned striped shirts into tools for early scoliosis detection.
By encouraging people to wear stripes and look for body misalignments, the campaign made health screening more accessible and social-media friendly. Launched with the help of Miss Universe 2018 Catriona Gray, the campaign quickly gained momentum. It sparked public interest, got support from McDonald’s and the government, and led to the creation of National Stripes Day. With over 225 million video views and 7 million website visits, it created massive awareness at zero media cost.
