MullenLowe Global

MullenLowe Global Rebrand

The new MullenLowe octopus is alive. It has a will, a personality, and above all, it wants to move. With its endless twists and turns, it has the freedom to reinvent itself infinitely.

The new global brand identity created by MullenLowe U.S. challenges the way agencies show up in the world. The new logo doesn’t live by the rules of logic. It breaks free from any type of symmetry and rigidity. With no corners or endpoints, it changes, moves and behaves differently.

Credits:

Lead Agency: MullenLowe U.S. Executive Creative Director: Ricard Valero Head of Design: João Paz Design Director: Marcio Doti Design and Motion Graphics: Christian Meissner 3D Artist: Sergio Paulo Head of Brand and Communications: Lu Borges Director of Integrated Studio: Dan Howell Producer: Katie Frank Executive Director of Integrated Production: Lisa Setten Director of Operations: Paige Arrington Senior Digital Producer: Dorothy Chin Digital Producer: Jamie Templeton Animator: Sebastian Pfeifer Head of Technology: David Lee Global Marketing Manager: Tom Martin-Jones

Awards Won

25

Including:

3x Cannes Lions (1 Gold, 1 Silver & 1 Bronze) 9x LIA (1 Gold, 4 Silver & 4 Bronze) 1x D&AD (Yellow Pencil) 5x The ADC Awards (1 Gold, 1 Silver & 3 Merits) 4x The One Show (1 Gold, 1 Silver, 1 Bronze & 1 Winner) 3x Clio’s (1 Gold, 1 Silver & 1 Bronze)