The new MullenLowe octopus is alive. It has a will, a personality, and above all, it wants to move. With its endless twists and turns, it has the freedom to reinvent itself infinitely.
The new global brand identity created by MullenLowe U.S. challenges the way agencies show up in the world. The new logo doesn’t live by the rules of logic. It breaks free from any type of symmetry and rigidity. With no corners or endpoints, it changes, moves and behaves differently.