Our key hubs
MullenLowe MENA, in collaboration with Fixby, launched ‘Don’t Look Down’, a provocative nine-hour film tackling the urgent issue of smartphone addiction among children and teens.
The film premiered at Roxy Cinemas where it confronted audiences with a simulated endless social media scroll—complete with ads, medical warnings, and a QR code daring them to “End the Scroll.”
Lead Agency: MullenLowe MENA Chief Creative Officer: Paul Banham Executive Creative Director: Prerna Mehra Creative Director: Thomas Young Head of Design: Breno Ribeiro Copywriter: Harry Marino Art Directors: Luke Hibbert, Chloe Salloum Business Director: Seif Kandil Account Director: Cameo Smiljanic Producer: Mounir Mohamad Videographer: Mahmoud Heikal Venue: Roxy Cinemas
