Persil is using its "Dirt is good" platform's partnership with Arsenal as the basis of a short film in which a young football fan goes on a quest to track down the club's Bukayo Saka.
Ahead of the film’s cinema launch on the 28th March, the Unilever brand ran an out-of-home guerrilla marketing push across north London, with seven posters signed by Saka himself. Social activity had urged Arsenal fans to scout the streets to claim the coveted posters. Those who found them received a signed Arsenal shirt.
