MullenLowe London partnered with sloggi, to showcase the launch of its new sloggi Body ADAPT Twist range. The new campaign, titled House Party features a richly diverse group of young people celebrating, dancing and having fun together to highlight the key roles connection and inclusivity play in the lives of the youthful sloggi audience.
The digital-first paid media campaign was rolled out in Europe and Asian markets across TikTok, Instagram and YouTube, with through the line assets building on the campaign through the rest of the Spring / Summer season.