Teta & Teta

Cry For The Law

If you don’t cry, you don’t get…well, if you’re a baby that is. In Spain, there is still no law protecting breastfeeding in public spaces, despite 52% of mothers revealing they have had to hide whilst breastfeeding and 63.5% admitting to feeling judged when they do.

That’s why LOLA MullenLowe and Teta & Teta, with the help of sculptor Cristina Jobs, created a hyper-realistic baby who will not stop crying until a law is passed that protects breastfeeding in public places.

Credits:

Lead Creative Agency: LOLA MullenLowe Production Company: McNulty PR Agency: LOLA MullenLowe Executive Creative Director: Tomas Ostiglia Producer: Sergio Huerta, Producer, McNulty

Awards Won

12

Including:

1 x Cannes Lions (Silver) 5 x Ojo de Iberoamérica (1 Gold & 4 Silver) 3 x El Sol (1 Gold, 1 Silver & 1 Bronze) 1 x Effie Best of Europe (Silver)