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SSP3 MullenLowe Peru welcome Mauricio Fernández Maldonado as their new Chief Creative Officer
As part of the new creative restructure, MullenLowe SSP3 Perú appoints Mauricio Fernández Maldonado as Chief Creative Officer. With experience in the local and international market, Mauricio takes on the challenge of strengthening integration, a fluid work that is moulds according to the needs of consumers.
Max Gutierrez, CEO, MullenLowe SSP3 PerúWe have had many adventures with Mauricio in the past, and as we are embarking on this new venture, we need not only his leadership but his hunger to seek disruptive creative solutions as quickly as the industry demands.
Mauricio began his career more than 27 years ago at JWT, Leo Burnett and McCann, where he sparked a cultural change for the company along with other professionals. Since then, he managed to lead the agency to reach a prominent place not only in the Peruvian market, but also in Latin America.
He is one of the first Cannes Grand Prix winners in Peru. He was named Best Creative Director in Peru for four consecutive years in El Ojo de Iberoamérica, and as one of the 50 most influential creatives in the country according to Forbes.
Before starting at MullenLowe he was the CCO of Havas Peru where he incorporated new skills around data-based thinking and the innovative use of the media.
Mauricio Fernández Maldonado, Chief Creative Officer, SSP3 MullenLowe PerúI am raring to start this new journey in an agency that, from its essence, seeks to challenge conventions, to have this positive dissatisfaction that is written into its philosophy, and still understands that with the client, the important thing is integration.
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