Thelma Castán Leads the Caribbean

Thelma Castán Leads the Caribbean

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27 Mar 25

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Thelma Castán, VP of operations at MullenLowe Interamerica is an inaugural honoree of Leading Women Dominican Republic

Announced for the first time ever and organised by AdAge and Adlatina, Thelma Castán has been recognised as a Leading Woman of the Caribbean for 2025.

A business administration graduate of APEC University with a major in advertising management from Stetson University, Castán Franjul has over four decades of experience in the industry. She played a key role in the evolution and consolidation of MullenLowe Interamerica as one of the leading agencies in the market.

During her career, she has led communication and marketing strategies for brands including Unilever, Bayer, Verizon, Claro, Grupo SID, MercaSID and Induveca, driving high-impact campaigns in the Dominican Republic and the region. She has held leadership positions in media, accounts, new business and planning.

She is a jury member for Effie Latam and Effie RD, and serves as president of the advisory board at Miami Ad School Punta Cana. Her approach focuses on efficiency, creativity and adaptability in an ever-changing environment.

We are what we do every day, whether in small or big steps. We have the ability to change, adapt and grow. We can turn our values and experience into drivers of the best in ourselves, and even our greatest enemy, fear, can be the engine that takes us to unsuspected heights. In our profession, this means innovating, motivating, thinking creatively, generating questions and concerns and seeking solutions. We expose the beauty of a story in a medium, we transmit messages with the power to transform lives, we entertain and, at the same time, provoke reflections. We do so much.

Thelma Castan, VP of Operations at MullenLowe Interamerica

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Thelma Castán Leads the Caribbean

Thelma Castán Leads the Caribbean

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