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CEO of MullenLowe Latam, Francisco Samper, to receive the El Dorado Legend Award 2025
El Dorado Festival, Colombia’s most prestigious creativity event and a major hub for Latin American advertising, has announced that Francisco Samper, CEO of MullenLowe Latam, will be honored with the El Dorado Legend Award 2025. The award will be presented on October 1–2 in Anapoima, Colombia, during this year’s edition of the festival.
Recognized as one of the most influential figures in Latin American advertising, Samper has built a career of more than four decades, shaping campaigns that became cultural milestones—among them “Ríos de Luz” and “Operación Navidad”. From his early leadership roles at McCann Erickson to the founding of Lowe SSP3, he has consistently raised the bar for creativity and inspired generations of professionals across the industry.
Francisco Samper, CEO of MullenLowe LatamBeing recognized as a ‘Legend’ by the El Dorado Festival is something I never imagined, but it fills me with gratitude and joy. For me, this award is especially meaningful because it comes from our own creative community—the brilliant minds of our industry.
At SSP3 – MullenLowe Group Colombia, we proudly celebrate this honor, which reflects Francisco’s vision, passion, and leadership. More than an individual award, it is also recognition of the collective talent and commitment that drive our teams every day.
The 2025 edition of El Dorado will gather global leaders in creativity, marketing, and entertainment for two days of conferences, panels, and networking. One of the festival’s highlights will be the presentation of the “Legend Award” to Francisco Samper, a tribute to his legacy and a celebration of Latin American creativity on the world stage.
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