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Lowe Lintas and LTK Industries have launched a fresh, high-energy campaign for HINT, featuring dynamic Bollywood duo Tiger Shroff and Tara Sutaria
The latest film doesn’t just pick up where the love story left off — it elevates the drama, delivers a new twist, and introduces HINT’s bold new identity.
Sandeep Seksaria, Managing Director, LTK Industries, said: “Establishing strong characteristics along with great storytelling has always been a part of our communication strategy. As we grow, evolve and expand our portfolio, we continue to take this legacy forward with ‘Ek Hint To Dete’ campaign. With trademark wit and humour, the films establish Hint’s new identity to our customers.”
The film opens mid-air, with Tara’s character Priya being whisked away by her disapproving father on a private jet, determined to keep her far from Vikram’s (Tiger) rebellious influence. Convinced that no one can reach them now, the father smugly remarks, “No matter how much he tries, Vikram won’t find you.”
But nature has other plans. Suddenly, turbulence strikes. Alarms blare. The plane shakes violently. In panic, the passengers — including the father — are evacuated, leaving Priya behind in chaos. As calm returns, we see the twist in the tale. It’s Captain Vikram – cool, composed and completely in control, who wins his love bade aaram se, dressed in nothing but his signature Hint innerwear.
Sundarkrishnan Sharma, Group Creative Director, Lowe LintasTo build the world of HINT we designed Bollywood style mini-entertainers featuring Tiger Shroff and Tara Sutaria. It has been an exciting journey in building a brand world that doesn’t just entertain but also engages with the audience. The campaign takes off from the iconic Vikram-Priya love story and pushes it to the next level.
The campaign is now live across TV, digital, OOH and social platforms.
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