Team Instant Noodle
Stay Unhidden
Stay Unhidden
Work
Garabato MullenLowe and Joseph Coiffure choose to highlight the power of hair colour in this new photographic campaign
Life insists on turning us grey.
Routines, rules, and the constant barrage of people saying “that’s not for your age.”
Garabato MullenLowe and Joseph Coiffure chose to show us the opposite: women who use colour as a way of saying “here I am.”
Stay Unhidden, the new campaign for the South American hair-dye brand, celebrates all those who decide not to hide and to shine exactly as they are in this brand-new photographic campaign.
Because it’s not just a look.
It’s a message.
A reminder that no age, rule, or routine can dim who we are.
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