Everything Reminds You of KFC
Rethinking Possibility
Rethinking Possibility
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Invesco and MullenLowe U.S. are back with fresh new instalments of their short films which see us travel across time for Invesco QQQ
From cowboys to Trojan horses, MullenLowe U.S.’s newest instalment of films for Invesco QQQ. In their latest installment of the agency’s ‘Let’s Rethink Possibility’ campaign, see how innovation changes everything—with one ETF and its 100 innovators rethinking the world.
The new shorts span Troy, the Oregon trail and Caesar’s Rome.
MullenLowe’s strategy shifts Invesco’s previously segmented model to a brand architecture where every interaction reinforces consistency while still effectively promoting products tailored to diverse audiences and regions.
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