The Power of a Fragrance
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MullenLowe Istanbul bring us the sweetness of summertime in telescopic new campaign for Unilever Cornetto
If there’s one thing that signals the arrival of summertime, it’s ice cream. Luckily, MullenLowe Istanbul and Unilever Cornetto have (quite literally) focused our sights on the upcoming warmer weather and all the joys it entails in this new OOH campaign.
That waffle-texture on the cone is immediately identifiable. Looking down the other end at diving, swimming, and more announces the arrival of summer traditions and how intrinsically they are tied with the iconic brand.
The campaign is in print and OOH across Türkiye now.
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