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MullenLowe Brasil wins the creative mandate for GEELY automotives
MullenLowe Brasil is Geely Auto’s new advertising agency. The partnership will be structured with a focus on strengthening its presence and reputation in Brazil through creative, integrated and culturally relevant campaigns.
The choice of MullenLowe as a strategic communication partner reinforces the moment of expansion and modernization of the brand.
Geely Auto Group is part of Zhejiang Geely Holding Group (ZGH), also controller of Volvo Car Group, Zeekr, Lynk & Co, among other brands. The company has operations in more than 12 factories and five global R&D centers.
AnaLu Santos, Co-managing Director, MullenLowe BrasilWe are excited about the challenge of building narratives that reflect this spirit and connect Geely with diverse audiences around the world, and that connect with the Brazilian in an authentic way.
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