MullenLowe Romania wins Apemin Tușnad

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This article was originally published on Business Review

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We're pleased to share that MullenLowe Romania has been selected as the new integrated marketing and communication agency for Apemin Tușnad, natural mineral water specialists.

MullenLoweRomania will develop the integrated communication platform for the Tușnad and Artesia brands. The agency was selected following a pitch conducted in the first half of this year.

The objective of this partnership is to consolidate and expand the position of the Apemin Tușnad portfolio brands in the local natural mineral waters market. The MullenLowe Romania team will build and implement the new communications platform, providing creative multi-channel solutions based on data analysis and relevant insights, using a variety of channels and tactics, online and offline.

We chose to collaborate with MullenLowe Romania because of their expertise and innovative approach during the selection process. The MullenLowe Romania team demonstrated a deep understanding of the values of the brands in our portfolio and proposed a creative platform that aligns perfectly with our goals. At Apemin Tușnad we are always looking for strategic partners who share our vision and bring innovation and distinction to our brand communication.

Gabriela Ionescu, Marketing & Communication Director, Apemin Tușnad

Founded in 1999, Apemin Tușnad quickly gained recognition on the Romanian mineral water market. By combining the expertise of MullenLowe Romania, an integrated agency with a proven impact in brand communication, the company aims to strengthen the presence of the Tușnad and Artesia brands on the natural mineral water market.

MullenLowe Romania wins Apemin Tușnad

MullenLowe Romania wins Apemin Tușnad

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