MullenLowe Global is cracking open its creative vault with the launch of Lions on Loop — a continuous YouTube livestream featuring over 250 of its Cannes Lions-winning campaigns from the past five decades.

The initiative spans five decades and features more than 30 countries, offering a curated reel of work that not only claimed metal at Cannes, but also helped define modern advertising. From iconic TV spots to culturally resonant integrated campaigns, Lions on Loop is a living archive of creativity from one of the industry’s most globally awarded networks.

Among the featured campaigns are several standouts that have become benchmarks in the industry:

• Stella Artois’ cinematic “Ice Skating Priests”, known for its wit and art direction
• “Operation Rivers of Light” for Colombia’s Ministry of Defence – the Titanium Lion-winning campaign blending creativity with powerful social impact
• And most recently, “Find Your Summer” for Unilever’s Magnum – which took home the Outdoor Grand Prix at Cannes Lions 2024

“Lions on Loop is a tribute to the work and the people behind it — a global legacy of bold ideas, executed beautifully, driven by our creative spirit across the generations” said Jose Miguel Sokoloff, MullenLowe Global Creative Council President. “It’s not just a celebration of awards won. It’s a look at how outstanding creativity continues to inspire us, year after year.”

Available now on YouTube, the 24/7 stream is designed to serve as both inspiration and education — for industry veterans, rising talent, and brand leaders alike.

Tune in anytime. Be inspired every time.