Everything Reminds You of KFC
A World Without
A World Without
Work
| LBBO
This article was originally published on LBBO
Listen
MullenLowe US Imagines a world without Navy Federal Credit Union in latest campaign.
Navy Federal Credit Union has just launched the sequel to ‘A World Without’, created by MullenLowe US. It brings a new twist to the age-old saying, “You don’t know what you’ve got til it’s gone.”
Rather than the category norm of showcasing an ideal life made possible by financial institutions, the work imagines a world without Navy Federal Credit Union and underlines the role they play in their members’ day-to-day lives.
To ensure the casting and tone resonated with the brand’s audience, MullenLowe enlisted a military consultant, Navy Federal Credit Union employee veterans, and Vets2Set on production.
{"fill_in_all_required_fields":"Please fill in all required fields.","enter_valid_email":"Please enter valid email address.","something_went_wrong":"Something went wrong. Please refresh the page and try again.","token_has_expired":"This form has expired. Please refresh and try again.","must_agree_to_data_collection":"You must agree to our data collection terms to submit this form.","problem_with_submitted_data":"There was a problem with your form data. Please review your information and try again.","checkbox_icon_description":"checked checkbox","registration_successful":"Registration successful","thank_you_for_registering":"Thank you for registering for the report. You can now download the report.","download_report":"Download the Report"}